Website Form Request

Website Request Form

Website Request

This Website set up survey will help you identify and articulate the overall goals of your new Website or Website redesign, including specific questions regarding message, audience, content, look and feel, and functionality.

You may provide as much or as little information as you would like. Please Note: the more information you provide, the more accurate our proposal will be. If you prefer, you may contact us via email or call us at 1-800-816-1756 Ext. 314 to discuss your project and review your needs.

General Information

* First Name

* Last Name

* Street Address

Address Line 2

* City

* State/Province/Region

* Zip/Postal Code

* Phone Number

* Country

* Email Address

* Company Name

* Existing Web Address or Intended Web Address

* Do you need a Domain name

Yes

* If yes, Will you be buying the domain from us?

Yes

* Who is the Primary Contact, ffrom your organization and who will have final approval on the project? Please list name, titles, email addresses, and phone numbers for each person.

0/500 characters

* What is your expected budget? If you are going with are basic 5 page website, please type "Basic site".

* What is your intended lauch date for the new Website?

Audience, Perspective, Customers and Desired Action

* 1. What is your primary goal that you want for your customers, visitors, and searchers when coming to your Website (make a purchase, call for more information, become a member, search for information)?

0/500 characters

* 2. Describe a typical user your Website should target. How often is the user online, and what does he generally use the web for? How old is the user and what does he do for a living? Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.

0/1000 characters

* 3. What are the key reasons why the target user chooses your company’s products and/or services (cost, service, value)?

0/500 characters

Current Website (if applicable) If you do not currently have a website, please just put N/A in the boxes below.

* 1. Do you feel your current Website promotes a favorable user experience? Why or why not?

0/500 characters

* 2. What specific areas of your current Website do you feel are successful? Why are they successful?

0/500 characters

* 3. What shortcomings exist with the current Website, and what would you change on the Website today if you could?

0/500 characters

* 4. Have you conducted usability tests or gathered user feedback for your current Website? If so, how long ago? Please include any reports or findings.

0/500 characters

* 5. How important is it to maintain your current look and feel, logo, and branding?

Reasons for New Website or Redesign

* 1. What are the main reasons you are creating or redesigning your Website (new business model, outdated Website, expanded services, different audience)?

0/500 characters

* 2. What are your primary online business objectives with the Website? What are your secondary objectives? Examples may include increased sales, marketing/branding awareness, and fewer customer service calls. Please include both long and short-term goals.

0/500 characters

* 3. What is the main business problem you hope to solve with the Website? How will you measure the success of the solution?

0/500 characters

* 4. What existing strategy (both on and offline) is in place to meet the new business objectives?

0/500 characters

Content

* 1. Will this Website use existing content from a current Website? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or relying on R.C.A. Internet Marketing?

0/500 characters

* 2. What is the basic structure of the content, and how is it organized (e.g. home, contact, order, about us, please list the headings of all the desired pages)? Please think about Guestbook, Message Board, Picture page, Media pageor Newsletter, just let us know all you are looking for and a heding or mission statement for each page desired.

0/1000 characters

* 3. Describe visual elements or content that should be utilized from your current Website or other marketing materials. This may include logo, color scheme, navigation, and naming conventions. For images and logs we suggest opening a Photobucket account and make sure your images are no bigger than 640 x 640, header 780 x 280

0/500 characters

* 4. How will the content of this Website, along with functionality and navigation, expand or differ from your current Website? Do you have an existing sitemap for the outgoing Website structure? Do you already have a sitemap or outline for the proposed redesign?

0/500 characters

Goals

* 1. What is the primary goal of this project?

0/500 characters

* 2. What are the secondary goals of the project?

0/500 characters

* 3. What are the long-term goals?

0/500 characters

Marketing

* 1. How do most people find out about your current Website? What methods of distributing the Web address already exist within the company?

0/500 characters

* 2. Briefly describe your short-term marketing plans, specifically, for the Website redesign and the 12 months following launch?

0/500 characters

* 3. Do you have an existing or planned marketing strategy in mind to promote this Website redesign? If so, please describe.

0/500 characters

* Would you be interested in any of our Website Optimization, Website Submission or email Marketing?

Yes, please contact me!

No Thank you, I'll do it myself.

Promotion

* 1. How will the user know the Website has been updated? Will there be email announcements or specials tied into the Website updates?

0/500 characters

* 2. Who will be responsible for continued search engine optimization? Will you use R.C.A. Internet Marketing for ongoing SEO?

Competitive Positioning

* 1. How is your company or your Web presence different from your competition?

0/500 characters

* 2. What specifically sets your company apart from your competition?

0/500 characters

Communication Strategy

* 1. What is the overall message you are trying to convey to your target audience? For example, cost-effective, secure, reliable, efficient.

0/500 characters

* 2. How will you convey the overall message? For example, effective messaging through copy, directed path towards goal, specific offer on home page.

0/500 characters

* 3. How will you measure the success of the redesigned Website?

0/500 characters

Perception

* 1. Use adjectives to describe how the user should perceive your new Website. Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge. Is this different than the current image perception?

0/1000 characters

* 2. How is your company currently perceived offline? Do you want to carry the same kind of message through your Website?

0/500 characters

* 3. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.

0/1000 characters

* 4. List the URLs of any Websites you find compelling. With each one, please tell us what specifically do you like about these Websites?

0/1000 characters

Targeted Message

* State a single word or phrase that will appropriately describe the Website once it is launched.

0/250 characters

Technology

* 1. What is your target platform and browser (if you know)?

0/250 characters

* 2. Are there specific technologies (Flash, DHTML, JavaScript, ColdFusion, Real Audio) that you would like to use in the Website? If so, how will they enhance the user experience? Please describe in detail.

0/500 characters

* 3. Will you have database functionality (dynamic content generation, search capabilities, personalization/login)? Do you already have a database in place? Please describe it in detail, including specific information regarding existing programs and software.

0/1000 characters

* 4. Will you have a need for secured transactions ( such as e-commerce)? Do you already offer transactions online? Please describe in detail.

0/1000 characters

* 5. Will you require other specific programming such as personalization or search capability? Please describe in detail.

0/500 characters

Expanded Technology

* 1. Please identify whether you currently use any of the following features on your Website. Search engine, personalization (login/cookie set), registration, security features (SSL), survey/voting tools, email newsletter distribution. Describe in as much detail as possible

0/500 characters

* 2. List any other features that you hope to add to your Website, now or in the future.

* 3. Are there or will there be any ecommerce transactions on the Website (i.e., secure transactions, interface with inventory database, and fulfillment)? If yes, please describe in detail.

0/500 characters

* 4. Is there or will there be login, registration, and/or personalization incorporated? If yes, please describe in detail.

0/500 characters

* 5. Does the Website need to integrate with any preexisting database system? If so, what kind of database is currently being used (e.g. Access, SQL, QuickBooks, etc.)?

0/500 characters

* 6. Will you be using any scripts or code that have already been established? Are they server-side or client-side (if known)? Do they require any custom software installed on the server?

0/500 characters

* 7. Please list names and contact information for the current technical lead and any third-party vendors/providers that we may need to talk with to gather additional details.

0/500 characters

Maintenance

* 1. What areas of the Website will be updated (e.g., news, photos, products, reviews, blog) and how often (e.g., daily, weekly, monthly, quarterly, annually)?

0/500 characters

* 2. How will the Website be updated? Will you be using our custom content management system or do you have a preferred CMS that you would like to use to update and deploy content? If you have a preferred content management system, please describe in detail. Will you require our Website Maintenance services?

0/500 characters

* 3. If not R.C.A. Internet Marketing, who will be responsible for maintaining the Website from a technical standpoint, and what is this person’s technical expertise level? What experience and capabilities does he or she have? Will the person require training?

0/500 characters

* 4. Who will be responsible for making graphic changes on the Website? What is his or her design expertise level?

0/500 characters

Style, Color, Navigation links and the basic set up of your proposed site.

Additional Notes / Comments

* Please take as much space as you need.

0/5000 characters

If you have any logo's, headers or images that you would like for be to look at please up load them and send them.

* Indicates Response Required